AURA CAPITAL vs Acquire.com
Acquire.com is one of the most established marketplaces for selling profitable SaaS startups and small software businesses. AURA CAPITAL is a newer digital asset marketplace operated by Nexus Acquisitions, a sole proprietorship.
The two platforms differ most in fee structure. Acquire.com charges a published success-based closing fee plus a monthly listing subscription. AURA CAPITAL publishes a single marginal Double Lehman scale with no monthly listing subscription, but has no completed transactions to point to.
Fees and pricing
- Acquire.com publishes 8% for asking prices below $250,000, 7% between $250,000 and $1,000,000, and 6% above $1,000,000, charged on the total transaction value and payable at closing.
- The same page lists monthly listing fees of $25, $50, and $100 per month for those three tiers respectively.
- Acquire.com describes escrow as free for sellers using its partner escrow services. Escrow terms are set by the escrow provider, not by the marketplace.
- AURA CAPITAL applies a marginal scale: 10% on the first $1,000,000, then 8%, 6%, 4%, and 2% on each subsequent band. On a $1,000,000 sale that is $100,000, versus 7% ($70,000) at Acquire.com for the same price band.
Side-by-side comparison
| Criterion | AURA CAPITAL | Acquire.com |
|---|---|---|
| Fee model | Marginal Double Lehman scale: 10% → 8% → 6% → 4% → 2% | 8% closing fee under $250k · 7% at $250k–$1M · 6% above $1M, plus a monthly listing fee |
| Listing fee | None | None published |
| Minimum seller requirement | $100,000 reported annual net profit (configurable), applied at intake. | Acquire.com markets itself toward profitable SaaS. Its "Guided by Acquire" advisory tier is explicitly for SaaS startups with at least $100,000 in trailing-twelve-month revenue. AURA CAPITAL applies a configurable $100,000 annual net profit floor to seller intake across all digital sectors. |
| Buyer access requirement | $250,000 minimum declared capital, human-reviewed application, versioned NDA with recorded timestamp and IP. | Acquire.com has historically gated buyer contact details behind a paid buyer subscription; third-party reviews cite $390–$780 per year. We could not confirm current buyer pricing on Acquire.com's own public pages, so treat that figure as reported rather than verified. AURA CAPITAL requires a $250,000 minimum declared capital allocation, reviewed by a human, at no buyer subscription cost. |
| Financial verification | Self-reported at intake. Independent verification is a separate documented step and is labelled distinctly. | See individual page notes above |
| Escrow / settlement | None in place | Free escrow via partner providers (per operator) |
| Track record | None — pre-launch | Established operating history |
| Advisory support | None | Self-service with optional support |
Strengths and considerations
Acquire.com — strengths
- Substantially larger marketplace with a long public operating history and a dedicated acquisition-expert service for each seller.
- Free escrow via partner providers, plus legal document builders and data rooms included.
- Published, unambiguous fee schedule that is easy to verify before listing.
- Established buyer demand for SaaS specifically, with metrics integrations for listing synchronisation.
Acquire.com — considerations
- Monthly listing fees accrue for as long as the business remains unsold, which can materially exceed a success-only fee on a slow sale.
- Positioned primarily toward SaaS and startup-style businesses rather than the broader set of digital asset types.
- The higher of 8% or 7% on smaller deals may cost more than a marginal scale for lower-priced assets.
Fair verdict
If you are selling a profitable SaaS business and want the largest available buyer pool plus escrow and legal tooling bundled in, Acquire.com is the more proven choice today. Choose AURA CAPITAL if you specifically want a marginal commission scale without a recurring listing subscription, and you are comfortable working with a platform that has no completed transaction history.
Frequently asked questions
Not universally. At a $1,000,000 sale price, AURA CAPITAL's published scale produces $100,000 versus a published 7% ($70,000) at Acquire.com, so Acquire.com is cheaper at that price point before its monthly fees. Above roughly $4,000,000 AURA CAPITAL's blended rate falls below 7%; below $1,000,000 Acquire.com's 8% and AURA CAPITAL's 10% bracket are comparable. We publish both schedules so you can calculate your own case rather than take a marketing claim.
No. AURA CAPITAL has no escrow arrangement. Acquire.com states that it offers free escrow through partner providers. A proposed settlement route exists in the AURA CAPITAL calculator for illustration only and is explicitly labelled as not connected.
Acquire.com has a substantially larger and longer-standing buyer base. AURA CAPITAL is new and has no completed transactions, no verified buyer pool, and no traffic history to disclose. We will not claim otherwise.
Exclusivity terms are governed by whichever agreement you sign. Review both sets of terms before listing anywhere. AURA CAPITAL does not require exclusivity as a condition of initial intake, but a signed brokerage agreement would set the actual terms.
Sources
- Acquire.com — Seller pricing (published fee tiers) ↗
- Acquire.com — How much does it cost to sell? ↗
- Acquire.com — Guided by Acquire program requirements ↗
All competitor information was checked on 21 October 2026. Fees and requirements change without notice. Always confirm current terms directly with the operator before relying on them.
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Every platform in this hub publishes something different. Run your own sale price, then ask each operator for written terms.