AURA CAPITAL vs Flippa
Flippa is the broadest digital asset marketplace in this comparison, covering websites, apps, e-commerce stores, and small businesses across a very wide price range. AURA CAPITAL targets a narrower band: established digital businesses reporting at least $100,000 in annual net profit.
Flippa's model involves an upfront listing package plus a success fee. AURA CAPITAL uses one published marginal commission scale and no upfront listing charge.
Fees and pricing
- Flippa's pricing page states that its "Entry Level Package starts at $29 and success fees start from 5%", and that packages can be upgraded.
- Flippa does not publish the complete tier table on its main pricing page. Third-party reviews variously report listing packages of $29–$699 and success fees of 10% below $50,000, 7.5% between $50,000 and $100,000, and lower rates above that. Those figures are reported by third parties and were not confirmed on Flippa's own page — verify directly before budgeting.
- Flippa Premium is a paid buyer subscription advertised at $49 per month with annual savings; it gates early deal access, instant NDA approval, and performance-data integrations.
- FlippaPay is advertised from 1% and Escrow.com from 1.2% for secure deal payments on Premium.
- AURA CAPITAL has no listing fee of any kind and one marginal scale. On a $2,000,000 sale that is $180,000 (9.00% effective); on a $10,000,000 sale it is $400,000 (4.00% effective).
Side-by-side comparison
| Criterion | AURA CAPITAL | Flippa |
|---|---|---|
| Fee model | Marginal Double Lehman scale: 10% → 8% → 6% → 4% → 2% | Listing packages from $29, success fees from 5%; both scale with asset value |
| Listing fee | None | None published |
| Minimum seller requirement | $100,000 reported annual net profit (configurable), applied at intake. | Flippa accepts a very wide range of asset sizes, including very small listings, and does not publish a minimum profit floor. AURA CAPITAL will not route a standard listing below $100,000 reported annual net profit, though a discretionary review route exists. |
| Buyer access requirement | $250,000 minimum declared capital, human-reviewed application, versioned NDA with recorded timestamp and IP. | Flippa offers free browsable access plus an optional paid Premium subscription for early access and instant NDA approval. AURA CAPITAL requires a reviewed buyer application with $250,000 minimum declared capital and a recorded, versioned NDA acknowledgment, at no subscription cost. |
| Financial verification | Self-reported at intake. Independent verification is a separate documented step and is labelled distinctly. | See individual page notes above |
| Escrow / settlement | None in place | See operator terms |
| Track record | None — pre-launch | Established operating history |
| Advisory support | None | Self-service with optional support |
Strengths and considerations
Flippa — strengths
- By far the widest asset range, so useful if your business is small, unusual, or outside the categories larger brokers accept.
- Established brand recognition and a large registered buyer base, with published claims of 30,000+ on and off-market businesses.
- Integrated legal document builders and multiple payment rails including Escrow.com and FlippaPay.
- Lower entry cost than a full-service broker for a small asset.
Flippa — considerations
- Listing packages are paid upfront regardless of whether the business sells, and the full success-fee table is not published in one place.
- A very broad asset range means buyer quality varies more, and sellers typically do more of their own diligence preparation.
- Success fees at the smaller end (reported around 10% below $50,000) can exceed a marginal scale on low-value assets.
Fair verdict
Flippa is the better fit if you are selling a smaller or unusual digital asset and want the widest possible audience at low upfront cost. AURA CAPITAL is aimed at the opposite end: established businesses above a $100,000 profit floor that want a documented, human-reviewed workflow and a fully published commission scale, and are willing to accept a platform with no track record yet.
Frequently asked questions
No. There is no listing fee, no monthly subscription, and no charge to submit an asset or apply as a buyer. AURA CAPITAL is paid only through the brokerage commission on a completed transaction, as set out in the executed agreement.
Flippa publishes that success fees start from 5% and scale with asset value, but does not publish the complete table on its pricing page. Third-party reviews report different tier structures. We recommend requesting the exact fee for your asset value directly from Flippa rather than relying on any comparison site, including this one.
Not as a standard listing. The intake form applies the floor and blocks standard submission below it. The draft is preserved and a discretionary review request can be submitted, because a single year of reported profit is not always a complete picture of an asset.
Flippa provides more self-service tooling and a lower commitment to test the market. AURA CAPITAL provides more structure per transaction but has no operating history. Neither is a substitute for your own legal and financial advice.
Sources
- Flippa — Pricing and plans ↗
- Flippa — Product integrations and performance data ↗
- Flippa — Payments and escrow partners ↗
All competitor information was checked on 21 October 2026. Fees and requirements change without notice. Always confirm current terms directly with the operator before relying on them.
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Every platform in this hub publishes something different. Run your own sale price, then ask each operator for written terms.